The Cannes current edition which just ended a week ago, taking place 16-20 of June announced the Lions for Film, Dan Wieden Titanium, Glass: The Lion for Change, Sustainable Development Goals, Grand Prix for Good and Special Awards
France and the USA win two Grands Prix each. Brazil and New Zealand each win one
20 June 2025 - As the 72nd Cannes Lions International Festival of Creativity comes to a close, the final Awards Show honoured the winners of Film, Titanium, Glass: The Lion for Change, Sustainable Development Goals and Grand Prix for Good. Also presented were the Special Awards, the culmination of all points earned by companies throughout the week.
Simon Cook, CEO, LIONS, said: “This week we’ve taken our industry on an exhilarating journey of the very best creative work. Huge congratulations to each and every brilliant winner and shortlist for the phenomenal recognition bestowed by peers. This is a time for immense pride as we celebrate the transformative power of breakthrough ideas that challenge conventions, solve problems and create meaningful connections.”
Glass: The Lion for Change
From 253 entries received, eight Lions were awarded: one Gold, two Silver, four Bronze, with the Grand Prix going to ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove by Ogilvy UK, London.
To help more women feel more beautiful every day, Dove has framed everyday women as ‘Real Women’, representing real beauty. ‘Real Beauty’ is now more than a creative idea. It is the combination of a distinctive point of view that repeatedly fuels new campaign ideas.
Jury President KR Liu, Global Head of Product Innovation and Marketing Partnerships for Platforms and Devices, Google, said: “This year’s Grand Prix winner was selected because it moved beyond awareness to deliver consistent, measurable, societal impact. It showed what’s possible when creative brand storytelling is backed by community partnership and deep cultural understanding. In a field full of strong contenders, this work stood out for its continuous impact and commitment – not just as a campaign, but as a catalyst for real change for women and all aspects of the multiple communities they represent.”
Sustainable Development Goals Lions
From 481 entries received, 16 Lions were awarded: four Gold, four Silver, seven Bronze and the Grand Prix, awarded to ‘The Amazon Greenventory’, for NATURA, by Africa Creative DDB, São Paulo.
By leveraging artificial intelligence and drone technology, Natura conducted the largest tree inventory in Amazon history – 400 km² mapped in just six months. It identified 30,000 trees with cosmetic potential and empowered local communities by improving harvesting methods, boosting incomes and deepening their connection to the land. Natura aims to preserve 3m hectares of forest by 2030.
Josy Paul, Chairperson and Chief Creative Officer, BBDO India, and Jury President, commented: “Good work informs. Great work transforms. That’s exactly what the SDG Jury saw in Natura’s ‘Amazon Greenventory’. It wasn’t just impressive, it was transformational. This groundbreaking initiative challenged the belief that profit in the Amazon must come at the cost of deforestation. A powerful demonstration that sustainable profit can come from innovation, not destruction. It’s work that doesn’t just create impressions but leaves a lasting impression on the world.”
This campaign is Brazil’s first Grand Prix in this Lion.
Film Lions
From 1642 entries received, 52 Lions were awarded: eight Gold