How to Create Stories That Sell for Vertical Platforms

If you’ve been paying attention to the film industry lately, you’ve probably heard people talking about vertical series.

Apps like ReelShort, DramaBox, MyDrama, and others are producing thousands of short episodes designed to be watched on phones. These episodes are usually 60 to 120 seconds long and released in large batches of 40–80 episodes.

And while the format is new, the storytelling rules behind them are surprisingly old.