Use Festivals to Market Your Movie

Many filmmakers see festivals purely as exhibition windows, wishing that a distributor will magically swoop in. But festivals are far more than that — they’re marketing hubs, opportunities to generate audience attention, press coverage, and distribution interest. A festival screening can become a launchpad for visibility that extends far beyond a single showing. In fact, many festival success stories hinge not only on the quality of the film but on how resourcefully it was marketed in context.