Mattel - Movie Nostalgie - Comic Con @ San Diego 2025

Be ready! Mattel will blow your mind and your senses, again, with their new line of collectibles to be exclusively sold at Comic Con on July 24th (https://creations.mattel.com/pages/san-diego-comic-con-2025 ).

Make sure to visit Mattel’s booth #3029 for some guaranteed fun and a chance at buying super exclusive items. As always, Mattel positions itself as the leader of toys for both boys and girls…as well as for more “mature” customers like me who have the nostalgic feeling of a time when I was playing non-stop with my Mattel action figurines in France called:  the ‘Big Jim’ line of action men. I played for hours with my friends when I was 12 or 13, and now my kids are doing the same!

First, let’s mention that Mattel is launching an all-female lineup for the first time at San Diego Comic-Con 2025. “This lineup of collectibles salutes the fearless, fashion-forward and cherished female characters that continue to break boundaries,” said Nick Karamanos, senior vice president, Mattel Creations & Entertainment Partnerships at Mattel. Two Monster High dolls have been selected: the iconic Elvira. Everyone my age knows The Mistress of the Dark so well. And a new generation of kids will discover her with this impressive, spooky, goth creation. Note that Elvira will be exclusively sold at Comic Con, worth the line! And, for sure, this doll will inspire many girls for their next Halloween costume. Another classic doll to get Comic Con will be the “eerie-sistible” Twyla doll. She comes with “killer” high heels and with ‘Dustin’, her loyal bunny, and a limited-edition comic book. Finally, fasten your seatbelt, as the mayor of New Donk City, ‘Pauline’, is “turbo-ing” her exclusive debut for Comic Con as the new, must-buy, Hot Wheels Mario Kart toys. This is also a perfect collectible for boys who want to complete their collection of previous rare acquisitions from past San Diego Comic Conventions, such as Princess Peach, which my sons lined up for last year. Talking of my sons, like the proud dad I am, they are going to go nuts for the macho WWE Ultimate Edition John Cena figure.  This is a multi-articulated figure celebrating the record-setting 17 World Heavyweight Championship reigns of Mr. Cena. It is certain that “The Champ is here!”. As a follow-up to this rumbling figure, you will also have to line up and get the very exclusives: ‘Little People collector Deadpool” and ‘Masters of the Universe turtles of Grayskull Skele-shredder’. Both sets will blow your mind with so many action-packed surprises and punchy approaches. I loved the country theme of the Deadpool set with its taco-fueled farm universe. And what is not to adore with the Skele-Shredder figure coming with interchangeable heads and bad ass weapons. Are you ready for the fun toy fight, or what? Nick Karamanos, SVP of Mattel Creations & Entertainment Partnerships puts it with the right words: “From the chaos of Deadpool to the epic crossover of Skele-Shredder to the infamous Jurassic World T. rex and the undeniable legacy of John Cena, each collectible is designed to deliver that main character moment — and bring a little extra thrill to fans’ shelves.”

Last but not least: a Celebration of classic Hollywood movies. Every year, Mattel honors films that have become part of our eternal landfill culture. It was not a surprise that they put together a ‘Jurassic World T-Rex convention crasher’ set. To celebrate this year’s San Diego Comic-Con, Mattel imagined turning the Buck T. rex loose on the convention center where the annual event is held. This set is packed in a diorama window box and packaged in a decorative closed outer box. A perfect gift for the die-hard Jurassic fans or just a lover of dinosaurs like me.

To complete your Mattel magic, you will be able to acquire two amazing Anniversary sets. The first one is the Hot Wheels Back to the Future 40th Anniversary set and paying homage to one of my favorite films of all time. Mattel recreates the scene where the DeLorean Time Machine is unloaded from its transport by Doc Brown and is ready to go back in time…or fly into the future. It’s your call! The second and final product to acquire while attending the San Diego Comic Con is the Hot Wheels Jaws 50th Anniversary set. Mattel re-created the legendary scene of Steven Spielberg’s movie: “You ‘re gonna need a bigger boat”. It comes with a boat and a hungry shark ready to bite you alive! This set comes in a 1975 vintage box. Such a divine collectible.

As you can read, the Mattel excitement is just around the corner as we all prepare ourselves for another intense San Diego Comic Con. Every year we lack space in our car as we head back home, and I guarantee you this year will be the same, crazily packed with Mattel products as it was in past years. But it’s worth it as we, as a family, are packing memorable moments together under the Mattel spell. Thanks, Mattel, for making me an eternal kid at heart. If I close my eyes, I can see the little happy 13-year-old French boy playing with his Mattel figures at home. In a way, Mattel is my ‘Home sweet Home’ forever.

A big thank you to the PR Mattel team and the PR The Brand Amp team (www.TheBrandAmp.com )