Discover the Virtual Production Schedule at Marché du Film
2025
Virtual Production Unleashed at the Village Innovation!
Get ready to explore the cutting-edge of next generation filmmaking!
Cannes Next is putting virtual production in the spotlight — take a deep-dive into the technologies and techniques reshaping cinema, hosted at the brand-new Village Innovation.
From 14 to 19 May, we're welcoming the world's leading VP technology companies, storytelling pioneers, and creative professionals for a never-before-seen virtual production program in Cannes.
Check out the highlights below and uncover the full schedule!
DISCOVER THE 2025 VIRTUAL PRODUCTION SCHEDULE
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DIVE INTO THE CUTTING-EDGE
Powered by the Best: ROE Visual & Partners
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Discover how cutting-edge LED screens by ROE Visual are revolutionizing virtual production!
Explore the technology behind major box office hits, streaming sensations, and indie favorites, alongside other partners completing the technical virtual production ecosystem: Megapixel, stYpe, and Sumo Light.
Step into the Village Innovation environment to interact with and experience how this technology is driving the next wave of cinematic experiences. Leading virtual production partners will present exclusive showcases to demonstrate how immersive storytelling is unlocking new creative possibilities.
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GAIN THE LATEST INSIGHTS ON VIRTUAL PRODUCTION
Institute of Immersive Media
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Join the Institute of Immersive Media (IIM) for a dynamic series of talks and panels on virtual production & integration!
At the forefront of immersive technology, IIM bridges creative vision and technical expertise — specializing in XR, VR, and AR. These showcases will give creatives and professionals a deep-dive look into the tools that are innovating virtual production, interactive storytelling, and beyond.
Through experience sharing and valuable industry connections, IIM fosters a collaborative environment where future-facing ideas come to life.
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VIRTUAL PRODUCTION SPOTLIGHTS
Discover Cutting-Edge Technology
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Sony's Virtual Production Panel & Cinematography Networking Cocktail
SAT. 17 MAY, 14:00-16:00 | VILLAGE INNOVATION (PANTIERO, PAVILION N°201)
Leading virtual production experts will share the latest creative possibilities and how they’re redefining the cinematic experience — featuring real-world examples from groundbreaking productions. Don’t miss the special appearance of acclaimed cinematographer Erik Wolford, a leading expert in LED volume filmmaking.
Join Sony after the panel for a relaxed networking cocktail — a unique opportunity to connect with leaders in business, innovation, and the global virtual production community.
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The New Brushes: Virtual Production and AI in the Filmmaker's Toolkit
FRI. 16 MAY, 14:00-15:00 | VILLAGE INNOVATION (PANTIERO, PAVILION N°201)
Join Orbital Studios, the Los Angeles-based virtual production powerhouse. Discover their versatile end-to-end virtual production solutions, including collaborations with Hollywood talent agencies, showcasing how world-class VP workflows can be established anywhere and adapted to any production size or scope.
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Film Soho's Virtual Production Networking Night
FRI. 16 MAY, 18:00-20:00 | VILLAGE INNOVATION (PANTIERO, PAVILION N°201)
Connect with the who's who of the virtual production world! Film Soho, London's fully integrated production, post-production, and virtual production hub, will host a special Virtual Production Soiree during the VP week. This is your chance to mingle with leaders in business, innovation, and the VP community!
Access is by invitation only.
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